Easter is almost here and it’s an amazing opportunity to promote sales for your products as well as develop strong brand connections with your audience. If you have never run Easter promotional campaigns before, this year would be a good time for you to start.
If you have been running promos be it on-site or via your social media channels or even directly on your website but seeing little to no return on investment, we hope this article sparks your creativity or even gives you the perfect idea to run with this year.
1. The good old aster egg hunt
The egg hunt is a traditional Easter activity (whose origin is said to be America) in which chocolate eggs, decorated eggs, or sweets are hidden for people to find.
Making it work
If you run a retail store with regular walk-ins, you can hide plastic eggs throughout your store with coupons hidden inside that offer significant savings on selected products. Let your customers know that there are Easter eggs containing discount coupons somewhere in the store. Of course, some will be empty eggs but that’s where the fun is.
If you run an organization with many on-site employees, you too can plant easter eggs across the premises with some containing Easter gift hampers. It would be fun to watch employees win or miss through out the entire season, the cheer will be well worth it.
2. We all love holiday gifts
The thing most of us look forward to on any holiday is the gifts. How about giving your customers gifts this Easter?
Making it work
If you have the budget for it, you can choose to gift everyone who shops from you on a specific day or a limited time period e.g. in the Easter week. You can also opt to surprise your most loyal customer with an unexpected Easter gift. This option would work well with places like restaurants or cafes where you know the regulars.
Be sure to gift them with something that the customers perceive as valuable but that does not have too high a manufacturing cost. Also, aim to do better than the ordinary buy one gets one free that everyone else does. Get creative for example if Tom always gets his coffee from you on his way to work daily, how about delivering free lunch for him that day? Or complimenting his coffee with a fresh glass of juice or a bowl of fruits?
3. Run an Easter challenge
This particular Easter marketing campaign idea will work best if you understand what matters most to your customers. Running a successful promotional “challenge” will help your company create and sustain a positive image of the brand with the community in a fun way. As long as it is striking and simple-to-execute, you may even have an opportunity to spawn a viral following and achieve unimaginable success.
Making it work
An example of a good Easter challenge would be something tied into the spirit of the holiday but also aligned with what you stand for as a business. For example, the Easter spirit is a spirit of renewal that enables us to show up at work with a positive attitude, to renew relationships that have been taken for granted, and to express appreciation and affection to those closest to us.
A good Easter challenge would be to challenge your community to do a video sending a positive message to someone for a given period of time, like a week and then rewarding the video with the most views or likes. The key here is to find a way to associate your brand to this message either through a hashtag, by tagging your company or having your brand represented somehow.
Final thoughts
The best Easter campaigns will appeal to your audience and attract new customers. Combining the right channel with the right marketing idea for your audience can drive explosive following growth and sales figures this Easter season.
What do you have planned for Easter? Do you need some help with planning and executing an Easter campaign?
Let’s talk about it. GET IN TOUCH