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Clearing Up 5 Big Myths about Social Media Marketing in East Africa

Clearing Up 5 Big Myths about Social Media Marketing in East Africa

by Phillip Buyondo | Jul 29, 2023 | Social Media

Contrary to what many entrepreneurs and brand managers in Uganda, Kenya, Rwanda, Tanzania, and South Sudan might believe, several misconceptions about social media marketing can hinder their business growth. Let’s debunk the top 5 myths to help you better...
Creating a Powerful Marketing Plan: the essentials to Include

Creating a Powerful Marketing Plan: the essentials to Include

by Phillip Buyondo | Jul 4, 2023 | Brand Strategy, How to guides, Marketing Ideas

In today’s competitive business landscape, a well-crafted marketing plan is crucial for success. It serves as a roadmap that guides businesses towards their goals, helping them navigate the ever-changing market dynamics. A comprehensive marketing plan consists...
4 Top Picks for Your Next Knockout Social Media Post

4 Top Picks for Your Next Knockout Social Media Post

by Phillip Buyondo | Jun 25, 2023 | Content Marketing, Social Media

If you are like most small and mid-sized business owners or marketing managers, the hardest part about social media marketing is coming up with quality content and doing it consistently. For some, the difficulty is with finding the time to create content for others,...
Marketing is Everyone’s Job: From the CEO to the Gatekeeper

Marketing is Everyone’s Job: From the CEO to the Gatekeeper

by Phillip Buyondo | Jun 20, 2023 | Brand Strategy, Marketing Ideas

The conception that marketing is solely the domain of the marketing department is an outdated perspective. Today, marketing is every employee’s responsibility, a necessity that underpins organizational success in our hyperconnected world. Successful businesses...
Social Media Content: The Good, The Bad, and The Ugly – What Sets Them Apart?

Social Media Content: The Good, The Bad, and The Ugly – What Sets Them Apart?

by Phillip Buyondo | Jun 13, 2023 | Social Media

Today, more people use social media not just to connect with friends but also to find news and views on just about any subject in life. This is cool! The problem is, that we are bombarded with thousands of posts every day about hundreds of topics almost at the same...
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