MARKETING TIPS
Actionable tips, strategies, and best practices to help you attract customers, increase engagement, and grow your business.
Own Your Identity: Control how you appear online
Have you ever Googled yourself? Do you like what you see? For many, the results are a mixed bag. You may find news articles, social media profiles,...
How to boost your website traffic from social media
Having a great website that no one ever visits is like building a fantastic store in a hidden location – it has the potential to be amazing, but...
The DOs and DON’Ts of holiday marketing
The festive holidays are just around the corner. The holidays are without a doubt one of the busiest times of the year, on top of that, it is also...
Effective SEO Strategy for Tour Operators in East Africa
The tourism sector in East Africa is a treasure trove, with gems like Uganda's Bwindi Impenetrable Forest, Kenya's Masai Mara, Rwanda's Volcanoes...
The 5 most effective forms of video to boost your marketing
Businesses aiming for substantial growth are increasingly leveraging the power of promotional videos to make lasting impressions on their target...
How promo videos elevate your brand
Digital marketing has rapidly evolved in the East Africa with more businesses taking a keen focus on building an impactful brand image. One of the...
5 Proven Marketing Strategies to Boost Your Nonprofit’s Impact
Every nonprofit organization has a cause it holds close to its heart. But regardless of how noble the cause is, a nonprofit's impact hinges on its...
Creating a Powerful Marketing Plan: the essentials to Include
In today's competitive business landscape, a well-crafted marketing plan is crucial for success. It serves as a roadmap that guides businesses...
4 Top Picks for Your Next Knockout Social Media Post
If you are like most small and mid-sized business owners or marketing managers, the hardest part about social media marketing is coming up with...
3 Egg-cellent Easter marketing and promotions ideas for your business in 2023
Easter is almost here and it’s an amazing opportunity to promote sales for your products as well as develop strong brand connections with your...