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Marketing is Everyone’s Job: From the CEO to the Gatekeeper

Marketing is Everyone’s Job: From the CEO to the Gatekeeper

by Phillip Buyondo | Jun 20, 2023 | Insights & Ideas

The conception that marketing is solely the domain of the marketing department is an outdated perspective. Today, marketing is every employee’s responsibility, a necessity that underpins organizational success in our hyperconnected world. Successful businesses...

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