INSIGHTS & IDEAS
Stay ahead of the curve with expert marketing insights, trends, and actionable strategies from SMAT Marketing. Get the knowledge you need to look better, sell smarter, and grow faster.
How to Split Your Marketing Budget Smartly to Make Every Shilling Count
For many small and medium-sized enterprise (SME) owners and managers, marketing can feel like throwing money into a deep, dark well. You know you...
What Makes a Website Great? It’s Not What You Think.
When you hear "good website," you probably think of a sleek design, cool animations, and a professional look. While those things matter, they're...
Stop Doing It All: How Outsourcing Marketing Frees You to Focus on What You Do Best
As a small business owner, you're juggling a lot. Sales. Operations. Staff. Clients. Finances. And somewhere in the middle of all that chaos sits...
Are SEO and Website Marketing the Same Thing?
If you've been involved in website discussions, you've likely heard the phrase "SEO!" It's often presented as the solution to everything: "You need...
Top 7 Myths About WordPress That Your Business Should Not Believe
WordPress is the most popular way to create websites, powering over 42.7% of all the websites on the Internet. Yes – more than one in four websites...
Why you should invest in professional photography for your brand
Visual content rules communication today and the decision to invest in professional photography is a necessity for brands, businesses, and...
Why Integrated Digital Marketing Campaigns outshine standalone strategies
Digital marketing is a powerful tool to connect with your target audience, but it requires more than just a social media page to make sense for your...
AI is your Co-Pilot, not your replacement
One of the most ground-breaking advancements in technology is Artificial Intelligence (AI) and although it has only recently become the “talk of the...
Clearing Up 5 Big Myths about Social Media Marketing in East Africa
Contrary to what many entrepreneurs and brand managers in Uganda, Kenya, Rwanda, Tanzania, and South Sudan might believe, several misconceptions...
SEO Explained: Why Everyone is Talking About it
Search Engine Optimization (SEO) is a crucial component of digital marketing that involves optimizing a website's content and structure to increase...
Marketing is Everyone’s Job: From the CEO to the Gatekeeper
The conception that marketing is solely the domain of the marketing department is an outdated perspective. Today, marketing is every employee's...
Social Media Content: The Good, The Bad, and The Ugly – What Sets Them Apart?
Today, more people use social media not just to connect with friends but also to find news and views on just about any subject in life. This is...
The key differences between small business marketing & larger business marketing
By definition, a small business is a privately owned corporation, partnership, or sole proprietorship that has fewer employees and less annual...
3 Ways You’ve Always Been Using AI in Your Daily Life
Are you one of those people who imagine a future fight to the death between robots and humans whenever the term artificial intelligence is used?...